SchwarzTech

Special: Apple Demos New iPad, iPhoto, Apple TV

Posted on March 7, 2012This Post Printed From:

As expected, Apple showed off a new iPad today. Not only did it feature a “Retina Display”, but also 4G connectivity in some models, faster processors, and a similar enclosure to the iPad 2. Speaking of the iPad 2, Apple dropped the price of the 16GB model to $399 and will continue selling it. Additionally, the Apple TV was updated to 1080p, and iPhoto for the iPad and iPhone was released.

New iPad 3 HD 2S

New iPad

As far as the iPad is concerned, Apple’s press release sums it up a little more coherently than our live coverage earlier:

Apple today introduced the new iPad, the third generation of its category defining mobile device, featuring a stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera with advanced optics for capturing amazing photos and 1080p HD video. iPad with Wi-Fi + 4G connects to fast networks worldwide, including AT&T’s and Verizon’s 4G LTE networks, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. Beginning today, iPad 2 will be offered at an even more affordable price starting at just $399.

“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”

The new iPad’s Retina display delivers four times the number of pixels of iPad 2, so dense that the human eye is unable to distinguish individual pixels when held at a normal distance, making web pages, text, images and video look incredibly sharp and realistic. The 3.1 million pixels in the Retina display are more than one million more pixels than an HD TV, and with 44 percent increased color saturation the new iPad displays colors that are unbelievably richer, deeper and more vivid. Movies are now capable of playing at full 1080p HD-resolution, delivering an incomparable viewing experience on a mobile device.

The powerful new A5X chip with quad-core graphics was specifically designed by Apple to deliver a fast, responsive user experience while supporting the incredible Retina display. With double the graphics performance of the A5 chip, the A5X provides a superb balance between performance and power efficiency so users can enjoy all the benefits of the stunning new display while experiencing a smooth Multi-Touch interface, immersive gameplay, incredible visual depth and all-day battery life that iPad is known for delivering.

The 5 megapixel iSight camera features advanced optics for taking stunning pictures and recording full HD video. Backside illumination allows you to take great photos in low-light conditions and a new video image stabilization feature removes the bumps and shakes typically seen when filming with a hand-held device. Images can be enjoyed on the large Retina display, then edited, enhanced and easily shared with friends and family using the built-in Photos app on iPad…

Apple TV

Apple TV

Additionally, the Apple TV was updated to feature 1080p video and a new interface. The design and $99 price are the same as the prior model, and it seems that a single-core A5 is under the hood. The software is available now for the current Apple TV, and the new one will be available next Friday.

iPhoto for iOS & App Updates

iPhoto

The other big announcement was the launch of iPhoto for iOS. At $5, it will run on the iPhone 4, iPhone 4S, iPad 2, and the new iPad. iPod touch and original iPad users are left out:

Apple today introduced iPhoto for iPad and iPhone and major updates to iMovie and GarageBand, completing its suite of iLife apps for iOS. iPhoto includes breakthrough Multi-Touch features so you can use simple gestures to sort through hundreds of photos and find your best shots, enhance and retouch your images using fingertip brushes and share stunning photo journals with iCloud. iMovie now gives you the ability to create amazing Hollywood-style trailers as you record HD video on your iPad and iPhone. GarageBand introduces Jam Session, an innovative and fun feature that allows a group of friends to wirelessly connect their iOS devices to play instruments and record live music together. Each app takes full advantage of the stunning Retina display on the new iPad for incredibly sharp and realistic images and video. The new iPad also features a 5 megapixel iSight camera so you can record, edit and watch 1080p HD video all on the device.

“With the introduction of iPhoto, we’ve brought the entire suite of iLife apps to iOS and users are going to love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Whether brushing an effect onto a photo, shooting a movie trailer or jamming with friends to record a song, iPhoto, iMovie and GarageBand let you make amazing creations on iPad and iPhone.”

iPhoto, Apple’s popular photography app, has been completely reimagined for iOS to take full advantage of the Retina display and intuitive Multi-Touch gestures on iPad and iPhone. Simple gestures can be used to select and compare photos side by side and flag your best shots. iPhoto gives you full control over color, exposure and contrast, and you simply touch the parts of the image you want to change. You can enhance pictures by adding beautiful Apple-designed effects with just a tap, or apply adjustments exactly where you want them with fingertip brushes. In addition to posting photos to Facebook, Flickr and Twitter, you can beam photos between your iPhone and iPad; stream photos and slideshows to your Apple TV with AirPlay; and use iCloud to publish photo journals to the web and share your stories with friends and family in a whole new way.

iMovie now allows you to turn the HD video on your iPad and iPhone into beautiful Hollywood-style trailers, even as you’re recording. The new Theater view lets you preview and choose from nine templates in a range of genres including Fairy Tale, Superhero and Romance. Trailers feature gorgeous, customizable graphics with soundtracks written by legendary composers such as Academy Award-winner Hans Zimmer and performed by world class musicians like the London Symphony Orchestra. You can also share your movie trailers to YouTube, Vimeo and Facebook, and use AirPlay to stream them to Apple TV in high definition resolutions up to 1080p.

With the new Jam Session feature in GarageBand, you can invite up to three of your friends to get together and wirelessly connect your iOS devices to play and record as a group. Jam Session automatically synchronizes the tempo, key and chords of your Touch Instruments so everyone sounds great. After jamming, everyone’s tracks are automatically collected on your iOS device for you to edit and mix. GarageBand also introduces Smart Strings, a new Touch Instrument that allows you to play an entire string orchestra with just one finger, and the new Note Editor allows you to fine tune a Touch Instrument recording instead of replaying it from scratch. Integration with iCloud keeps your GarageBand songs up to date across your iOS devices, and you can share your finished songs directly to Facebook, YouTube and SoundCloud.

Apple today also updated its iWork for iOS apps to take advantage of the stunning Retina display of iPad and to offer 3D charts so you can create and view impressive 3D bar, line, area and pie charts. Pages now includes support for landscape orientation on iPhone and iPod touch, and Keynote gains new builds and transitions including Iris, Shimmer, Wipe, Flame, Swing and Fade Through Color.

Apple has posted the video of the event for your viewing pleasure.

This post has been filed in News and Special Coverage