Special: MWSF ’07 Live Keynote Coverage
Our commentary can be found in another article.
| Time | Entry |
| 11:15 AM PST | We’ll be back later to make sense of all of this… |
| 11:09 AM PST | John Mayer is on stage playing things…and that looks like that’s about it. |
| 11:01 AM PST | It looks like things are wrapping up |
| 11:00 AM PST | Apple Computer, Inc. will just be Apple, Inc. |
| 10:57 AM PST | The clicker isn’t working…oops |
| 10:50 AM PST | Stan Sigman, Cingular CEO talking, shows Cingular commercial, available at Apple & Cingular stores, |
| 10:46 AM PST | $499 for 4GB version, $599 for 8GB version, Cingular is exclusive partner in the US, available in June. |
| 10:44 AM PST | Accessories: Bluetooth headset – tiny, 5 hours of battery, 16 for audio-only, |
| 10:42 AM PST | How does this stack up? – compares to other phones and there’s laughter |
| 10:38 AM PST | Jobs is demoing how all the features work seamlessly together |
| 10:35 AM PST | Yahoo is included, too. |
| 10:33 AM PST | Google CEO Eric Schmidt talking about collaboration |
| 10:27 AM PST | Phone and internet features go side-by-side |
| 10:25 AM PST | Our FTP client was acting up and didn’t uplopad, but we’re okay now. |
| 10:20 AM PST | Push IMAP (like Blackberry), looks like Apple Mail, free Yahoo IMAP mail for iPhone users, |
| 10:17 AM PST | Safari-based browser, Google Maps, Widgets, switches automatically between EDGE and WiFi |
| 10:16 AM PST | Email: IMAP or POP, rich HTML |
| 10:13 AM PST | SMS features being demoed now, bubbles with keypad, iChat sounds, on-screen error-correcting keyboard, lots of slick effects, photo playback matches orientation of device…some guy in the audience goes “Awesome!”…Steve Jobs: “Isn’t this awesome?” |
| 10:11 AM PST | Visual Voicemail: see all voicemail and click who you want to hear instead of listening to every message to get to the last one |
| 10:09 AM PST | In-call controls are very simple, large, and you can just touch to add callers |
| 9:57 AM PST | Very fast, playing video, movies, icons across the front, Cingular at the top of the display (yuck!), looks like a mix of Dashboard and Front Row, visual voicemail, EDGE, Bluetooth 2.0, WiFi, |
| 9:52 AM PST | Runs a version of OS X, has everything you need, syncs with iTunes, calendars, etc., 3.5 inch screen, 160 ppi resolution, “home button”, 11/16″ thick, 2MP camera on the back, headset jack is 3.5mm, SIM card slot, iPod connector, 3 sensors (proximity, accelerometer, orientation) |
| 9:48 AM PST | Nobody wants a stylus, use fingers, get rid of buttons |
| 9:46 AM PST | CNBC still thinks it’s three separate devices! |
| 9:44 AM PST | Smartphones: Not so smart or easy to use – we wanted to make a product that is smarter than what’s been around before and here it is, revolutionary interface |
| 9:42 AM PST | Actually 1 device – “We are calling it the iPhone”, 3G iPod with rotary dial |
| 9:41 AM PST | Now on to something else…Apple has 3 revolutionary products: widescreen iPod, phone, internet communicator |
| 9:40 AM PST | $299 – shipping in February – “we think this is pretty cool” |
| 9:36 AM PST | Jobs is now demoing how to use it with another computer – let’s see what Phil Schiller has on his laptop |
| 9:30 AM PST | Currently Jobs is demoing the various TV shows, movies, movie trailers, music, and other playback features…it even flips images when music is playing…”it does that so it doesn’t burn a hole in your plasma TV” |
| 9:28 AM PST | USB 2.0, ethernet, WiFi (b, g, n), HDMI, component, RCA, 720p video, 40GB HD, Intel chip, stream content with up to 5 computers |
| 9:26 AM PST | iTV: Apple TV, buy content on iTunes, transmit to TV wirelessly, looks the same as last demo |
| 9:24 AM PST | New iPod Ads: slightly different – bright colors, and bright people instead of silhouettes |
| 9:23 AM PST | Zune: 2% market share, iPod: 62%, rest: 36%, Zune logo shown on fire |
| 9:20 AM PST | iTunes: Over 2 billion songs sold, 58 songs sold EVERY SECOND, 4th largest music retailer (more than Amazon, eventually to overtake Target), 350 TV shows available, Paramount to be the new partner – now over 250 movies |
| 9:20 AM PST | iPod: first ecosystem (regular, nano, shuffle), most popular VIDEO player |
| 9:19 AM PST | We’re only talking about the Mac today |
| 9:18 AM PST | Jobs shows an ad for Vista, features John Hodgeman (I’m a PC) – in a hospital robe – I’m getting an upgrade today – if I die, i want you to have my peripherals |
| 9:17 AM PST | Retail: Over half of the sales of Macs were to people who never owned a Mac before |
| 9:16 AM PST | The Intel transition was smooth and successful. |
| 9:15 AM PST | Steve Jobs takes the stage…”We’re going to make some history together today…A year ago we switched to Intel” |
| 9:10 AM PST | Various songs have been playing that have been featured on Apple ads and other Apple-related things…Sheryl Crow’s music is playing now though…now it’s James Brown… |
| 9:10 AM PST | Please turn off all cell phones…haha |
| 9:07 AM PST | Looks like we’re getting started… |
| 9:05 AM PST | We might just add that there are numerous VIPs, such as Intel’s Paul Otellini and the CEO of Quanta, not to mention Steve Jobs’ family (according to our colleagues over at Engadget). |
| 9:00 AM PST | Just a few minutes to go – the Keynote will begin once everyone is seated. |
| 8:55 AM PST | Just a sidenote, we’ll have a complete wrapup once the Keynote is over and share our thoughts on whatever is released. |
| 8:53 AM PST | Only about 5 minutes until the Keynote is cheduled to start.� Many people are still taking their seats. |
This post has been filed in News, Special Coverage