Once a year, Apple kicks off its World Wide Developer Conference with a keynote presentation, such as the one coming up on Monday, which I’ll be covering for Technologizer. Many people seem to think they’re famous for involving Apple dazzling consumers with an array of new products, to the rapturous approval of everybody involved.
Which is weird, because that’s not the point at all.
I get excited about WWDC the same way people get excited about drafts in professional sports—it gives a glimpse of Apple’s future, even if we’re months away from anything concrete. The big difference is that we just don’t know what the possible directions could be. Still, I’m sure we’ll see a bunch of tech writers commenting that Apple is even more doomed as it hits lunchtime in California tomorrow.