Although we’re used to seeing new things added to the Apple TV, it looks like iTunes Radio got a basic news component (with more to be added soon) to make it more of a competitive to services like SiriusXM than Pandora:
Digital streams of Morning Edition, All Things Considered and hourly newscasts will be available on a new 24-hour streaming NPR station on iTunes Radio.
“What you hear today is just the start of what’s to come,” said Zach Brand, NPR’s vice president of digital media. Later this spring, the station will expand to include streams of our member stations from across the country.
Whether you like NPR or not, this certain is a new twist on Apple’s iTunes Radio strategy.