Link: Sir Jonathan Ive Talks Design, London, Apple ☍

Shared on March 12, 2012

Bad puns in the actual article title aside, Sir Jonathan Ive sat down and did a Q&A with The Evening Standard—it’s a pretty good read:

“Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.”

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