Article: Pink for October

This is our fourth year in a row participating in this little web “project”. As such, this post originally appeared in 2006, but the idea is the same…

While browsing the web, I noticed a lot of sites have changed their color schemes to something featuring pink for this month. The reason? October is National Breast Cancer Awareness Month, and because of that, the Pink for October cause (started by a fellow member of the 9rules Network) is encouraging independent web publishers to modify their sites. We thought this was a good idea, so that’s why SchwarzTech looks a bit different.

Wikipedia had something to say on it:

Breast cancer is a cancer of breast tissue. Worldwide, it is the most common form of cancer in females, affecting approximately one out of nine to thirteen women who reach age ninety at some stage of their life in the Western world. It is (after lung cancer) the second most fatal cancer in women, and the number of cases has significantly increased since the 1970s, a phenomenon partly blamed on modern lifestyles in the Western world. Because the breast is composed of identical tissues in males and females, breast cancer can also occur in males, but here the incidence is very low.

Pink for October also gave us a chance to take a vacation from our “signature” blue look, so thanks for reading this even if it didn’t mention iPods or MacBooks.