Snippet: 1.24.14 Film ☇

I’m a bit surprised that Apple didn’t air this last night—it had the production value and story to make it worthwhile, not to mention some really really good footage shot with iPhones and edited on Macs:

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.