Snippet: Enterprise OS of the Millennial Generation ☇

Tim Bajarin, President, Creative Strategies Inc. for Re/code:

This younger generation does use PCs. However, they actually spend the most time on their iPhones and iPads, and Macs are mostly relegated to serious productivity projects. More importantly, they know iOS inside and out, as they spend much more of their day in this operating system then they do on any computer they have. I believe Apple understands this better than anyone and their most recent iPad Pro is a nod to this trend. More importantly, I see Apple using this to drive millennials toward making iOS their OS of choice as they move into their careers and new jobs. In fact, within five to seven years, I suspect that Windows will not even be of interest to this younger set, as iOS will be the device operating system that dominates their work and personal lifestyles.

I think this is an interesting take, especially since so many think Chromebooks are the answer in the K-12 education space. With iOS becoming more powerful and Microsoft’s mishandling of Windows 8 (and Windows Mobile/Phone), it does seem plausible, especially since, anecdotally, I know plenty of people who have made the iPad their primary “home” computer, paired with some company-issued PC laptop they were given from work.