Snippet: An Oral History Of Apple Design: 1992 ☇

Shared on September 4, 2013

Max Chafkin for Fast Company shares the first part of a series (via MG Siegler):

Outsiders have tended to assume that because longtime CEO Steve Jobs was a champion of products in which hardware and software work together seamlessly, Apple itself was a paragon of collaboration. In fact, the opposite was often true. What’s more, the myth of Jobs’s exile in 1985 and restoration in 1997 has obscured the fact that much of the critical design work that led to Apple’s resurgence started while Jobs was running Pixar and NeXT. Ive–of whom Jobs once said, “He has more operational power than anyone else at Apple except me”–joined the company in 1992. And since Ive added software to his domain, in 2012, the industrial designer has even more power now.

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