Snippet: Apple Announces New iPhone SE ☇

Apple PR:

Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.

iPhone SE comes in three beautiful colors — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).

Basically, it’s the same formula as 2016’s iPhone SE—take most of the features of the flagship model, remove some things budget-conscious consumers may not care about, throw it in an enclosure that the machining has already long been paid for. It’s an iPhone 8 design with a few tweaks, an A13, eSIM, and single wide-angle camera from the XR (no Night Mode). For what it comes with, it’s a bargain and will likely be a good replacement for some older iPhones. Plus, if it follows the prior SE’s timeline, it will hang around at the low-end and eventually drop a bit in price as other models are discontinued.

Sure, there are some people that wanted a new 4″ iPhone, but the reality is that everything is grown much bigger that the 4.7″ size makes a bit more sense today. While it may be an adjustment, it does keep with the rest of the industry and puts a target right on the Pixel a-models among others.

I think it hits all the right specs on paper and it seems most of the complaints are from people not in the SE’s target demographic, just like the original SE.