Snippet: Apple Demos the Power of Creativity ☇

Shared on May 10, 2013

Ken Segall figures out why I liked the new iPhone ad:

What this commercial does so well is capture the human side of technology. It’s a reflection of daily life, and it’s easy to see ourselves in it. The ad shows us how essential our phones have become, enabling us to capture the people, places and images we don’t want to forget.

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