Snippet: Apple Relocating Siri Evaluation Team in San Diego to Austin ☇

Shared on January 16, 2024

Joe Rossignol for MacRumors:

Apple is relocating a team of around 120 people focused on improving Siri from San Diego to Austin later this year, according to multiple affected employees. […]

“We’re bringing our Data Operations Annotations teams in the US together at our campus in Austin, where a majority of the team is already based,” an Apple spokesperson said. “Everyone currently employed will have the opportunity to continue their role with Apple in Austin. We are deeply committed to San Diego where we have grown significantly, and are continuing to hire as we expand our world-class engineering teams.” […]

While some other large tech companies like Google, Microsoft, and Amazon have laid off thousands of employees over the past year, Apple has so far avoided this outcome. However, it is unlikely that all affected employees in San Diego are willing to relocate over a thousand miles away to Austin, so some may be facing termination.

While this site generally skews pro-Apple as many things the company does aligns with what I think are good for the tech industry, things like this snap us back to reality that Apple is a really, really big company and does really, really big company™ things. In the grand scheme of things, 120 people are a drop in the bucket of Apple’s entire payroll, but closing and office and forcing a move in a time when housing prices and interest rates are high, not to mention the vast cultural differences between California and Texas just feels like they’re expecting many to not make the move. Likewise, I’d be arguing the same thing if Apple were to move people from Austin to San Diego.

Snippets are posts that share a linked item with a bit of commentary.