Snippet: AT&T Shuts Down AT&T TV Now to New Customers ☇

Jason Gurwin for The Streamable:

One of the earliest Live TV Streaming Services is no longer available to new customers. AT&T TV NOW, which was originally known as DIRECTV NOW has been sunset. Current AT&T TV NOW customers will be able to continue to access the service.

Instead, AT&T is now directing those customers to sign-up for AT&T TV, their streaming service which, until now required two-year contracts and additional fees. With the change, they will be also offering new pricing for their AT&T TV service, which includes a no contract and no RSN fee option.

The no contract plans start at $69.99 with their Entertainment Plan with 65+ channels. If you want regional sports including Fox Sports RSNs, their Choice Plan begins at $84.99 (including RSN Fee), which also include HBO Max for one-year. They also have an Ultimate ($94.99 for 130 channels) and Premier ($139.99 for 140 channels).

I had a two year run with the original iteration of DirecTV Now starting at launch. It was fine enough, but AT&T squandered their lead and instead didn’t improve the product and drove customers away with repeated price hikes. At the range AT&T TV is priced, along with Hulu with Live TV and YouTube TV, it’s starting to feel like the “skinny” streaming services are just becoming what they were trying not to be—traditional cable/satellite.