Snippet: DirecTV’s Price Hikes ☇

Chris Mills for BGR:

2017 has been a standout year for cord-cutting. In July, August, and September, cord-cutters set a new record for ditching traditional pay-TV, with an estimated 1.2 million people ditching their cable or satellite subscription in those three months alone.

So how is AT&T, one of the biggest providers of cable and owner of satellite service DirecTV, going to deal with this existential threat? By raising prices, of course.

[…]Depending on what package DirecTV subscribers have, the price increase on the plan will be anywhere from $2 to $8. Some areas are also getting a hike of up to $1 on the “Regional Sports Fee,” a neat way of charging customers twice for the content they’re paying for.

The article also mentions possible DirecTV Now price increases, despite some quirks and bugs and no DVR even a year after launch. While I generally like the service, something tells me that AT&T will find a way to ruin it or morph it into something that looks even more like regular pay TV. As for traditional DirecTV, the way to keep people on a service that is losing customers is to raise prices, obviously.