Snippet: Elon Musk Fires a Top Twitter Engineer Over His Declining View Count ☇

Zoë Schiffer and Casey Newton for Platformer:

On Tuesday, Musk gathered a group of engineers and advisors into a room at Twitter’s headquarters looking for answers. Why are his engagement numbers tanking?

“This is ridiculous,” he said, according to multiple sources with direct knowledge of the meeting. “I have more than 100 million followers, and I’m only getting tens of thousands of impressions.”

One of the company’s two remaining principal engineers offered a possible explanation for Musk’s declining reach: just under a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.

It’s almost as if buying Twitter to be the main character on it still ends up having an expiration date.