Snippet: Fixing Passbook ☇

Two Passbook mentions in one day?! I’m really excited for it to develop more, and Curious Rat’s Harry Marks muses over the possibilities for growth and replacing all those stupid promotional emails:

On a much less “holy crap, it’s the future!” scale, companies should be looking into ways to get away from sending emails and embracing tech like Passbook. Spam filters are getting more advanced, users don’t want more email, and if the messages get diverted to any folder that isn’t the main inbox, they’ll probably be forgotten entirely.

As for Apple, I’m hoping Passbook will eventually just “know” when a coupon inside it has expired and then replace it with a current one without my having to intervene via a separate app first.

Amen.