Snippet: GameStop to Open More ‘Simply Mac’ Stores ☍

Shared on April 23, 2014

Steve Kaskovich for The Star-Telegram (via MacRumors):

[GameStop CEO Paul] Raines said GameStop’s confidence in rapid growth at the small chains, acquired for about $110 million last year, is buoyed by their strong ties to industry leaders AT&T and Apple.

Steve Bain and Jason Ellis, the executives who built Simply Mac and Spring Mobile, continue to run the operations for GameStop and see strong growth opportunities. After opening 23 stores this year, Bain said, the company plans to open 50 more Simply Mac stores in 2015.

I’m excited about this—if they’re run correctly, they’ll offer another option for markets not served by Apple’s stores, and may make Mac sales and service a bit more accessible. I know Apple offers service where you can ship your devices in, but a face-to-face option may be more appealing to those who fall on the more novice end of the spectrum.

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