Snippet: GIPHY to Join Facebook as Part of the Instagram Team ☇

GIPHY on Medium:

That’s why we’re thrilled to announce that GIPHY has been acquired by Facebook and is joining the team at Instagram. Instagram has revolutionized self-expression. More than 1 billion people use Instagram to communicate how they’re feeling and what they’re passionate about — we can’t wait to help those people become even more animated! We’ve had a lot of fun teaming up with Instagram over the years; GIPHY’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs. Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.

The price tag is reportedly $400 million and the acquisition makes sense, as GIPHY complements Facebook’s other properties nicely. While I’m really happy for the people at GIPHY whose hard work has led to a mega-acquisition, I can’t help but be a little sad that something fun has been gobbled up by the Facebook empire.