Snippet: HBO Go Now on Apple TV (Sort of) ☇

Ina Fried over at AllThingsD reports that the HBO Go app will now allow AirPlay to your Apple TV:

Speaking at our D: Dive Into Media conference on Tuesday, HBO’s Eric Kessler said, “effective today, we will be enabling AirPlay” for HBO Go.

“Our long-term goal for Go is to be on all devices all platforms,” Kessler said. It’s already on Xbox, Roku and other devices.

As for why the company doesn’t just get directly on Apple TV, Kessler said, “We will get on Apple TV, as we’ve said all along.”

Maybe HBO took Netflix’s threats seriously, and this is the first step to become Netflix faster than Netflix can become HBO?