Snippet: iOS 14 Settings Will Tank Ad Targeting Business, Facebook Warns ☇

Shared on September 1, 2020

Kate Cox for Ars Technica:

Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users’ activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones. […]

The changes requiring users to opt in make the IDFA [ID for Advertisers] essentially useless, Facebook warned developers today. Facebook apps on iOS 14—which includes Facebook, WhatsApp, Instagram, Messenger, and a host of others—will no longer collect users’ IDFA.

Good.

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