Snippet: John Gruber Reviews the Apple Watch ☇

John Gruber:

There are two types of people in the world: those who wear a watch, and those who don’t. Watch wearers, in my experience, recognize that non-wearers are manifold. Those who don’t wear a watch, on the other hand, often seem under the impression that few people wear watches anymore. They’re wrong — fewer people wear watches than in the past, but many do.

Apple is targeting people from both groups. They want watch wearers to switch, and they want non-watch wearers to start wearing one. Those are two wholly separate marketing and product design challenges.

In his standard format, there are no photos, just great descriptions and musings on everyday use. Although I read a lot of different reviews, this one gave me the best summary of this first-generation product.