Link: More on the State of Passbook ☍

Shared on December 20, 2012

Wired’s Christina Bonnington shares some Passbook success stories, but there is still a lot of areas for growth:

But there are some hiccups. Businesses and app makers must first make sure users know the app is Passbook-enabled, and then ensure they understand how to set up a pass and use it.

“It was super confusing,” mobile designer Mariya Yao told Wired. “I opened it and it told me to download a bunch of other apps. I’m a mobile designer, so I did that, but if I were a normal person I totally wouldn’t have.”

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