Snippet: No Touching! ☇

Shared on June 22, 2012

Marketing Land’s Danny Sullivan after two failed attempts at trying to play with and check the resolution on a Surface at Microsoft’s event on Monday:

Nice trick? No, you know what’s a nice trick? Bringing out devices that no one can actually use. I know they work. I could see that one of the Microsoft guys was all logged into his. But why not let us actually use them, especially when you’ve made us wait from 10 to 60 minutes specifically, as we were told, so we’d all have some close-up time with Surface.

Definitely an odd vibe if you’re trying to get the press excited about a new gadget.

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