Link: On Google and Nest ☍

Shared on January 15, 2014

I held off on posting anything about the acquisition of Nest by Google, because there were so many knee-jerk articles and jokes. Something just didn’t sit right with me, and I think Dan Hon for Wired sums it up nicely (via The Loop):

It’s not just an acquisition — it’s an annexation. The kind that involves planting a flag. Because now we’re talking physical territory, which is the case as the internet inexorably and increasingly reaches into the real world. Simply put: People invited Nest into their houses. Not Google.

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