Snippet: Only Apple ☇

John Gruber:

“Only Apple” has been Tim Cook’s closing mantra for the last few Apple keynotes. […]

Is this true, though? Is Apple the only company that can do this? I think it’s inarguable that they’re the only company that is doing it, but Cook is saying they’re the only company that can.

I’ve been thinking about this for two weeks. Who else is even a maybe?

Great analysis of many different points regarding Apple’s current strategy and further excites me for the fall with OS X Yosemite and iOS 8. It’s a lengthy read, so pop some popcorn and find a comfy chair.