Snippet: Prime Video Cuts Dolby Vision, Atmos Support From Ad Tier—and Didn’t Tell Subs ☇

Shared on February 12, 2024

Scharon Harding for Ars Technica:

As noticed by German tech outlet 4K Filme on Sunday, Prime Video users who choose to sit through ads can no longer use Dolby Vision or Atmos while streaming. Ad-tier subscribers are limited to HDR10+ and Dolby Digital 5.1.

4K Filme confirmed that this was the case on TVs from both LG and Sony; Forbes also confirmed the news using a TCL TV.

“In the ads-free account, the TV throws up its own confirmation boxes to say that the show is playing in Dolby Vision HDR and Dolby Atmos. In the basic, with-ads account, however, the TV’s Dolby Vision and Dolby Atmos pop-up boxes remain stubbornly absent,” Forbes said.

(It looks like the topic of choice today is streaming services.) I really hate the model that Netflix and Prime Video have adopted—they’re pushing everyone to their ad-supported tiers, but also taking away features unless you pay up. Things like this and a clunky interface will always make Prime Video feel like a streaming service you use for specific content, but don’t really hang around to explore.

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