Snippet: The #1 Reason Facebook Won’t Ever Change ☇

Om Malik:

Facebook’s (much deserved) media nightmare continued this week when it came under criticism for spamming members who signed up for two-factor authentication. This was followed by charges that its Protect VPN software (based on its Onava CDN) was essentially corporate spyware. The collective outrage over Facebook and its actions might result in a lot of talk, but it won’t really change Facebook, its ethos, and its ethics. Let me explain!

A few years ago, I wrote that companies have a core genetic profile and it is tough for them to deviate from it. That DNA defines every action, reaction, and a strategic move made by a company. The DNA represents a company’s ethos — and to a large extent, its ethics. Microsoft was and will always be a desktop software company, albeit one that is doing its best to adapt to the cloud and data-centric world. It has turned its desktop offerings into smart revenue streams on the cloud.

I fully subscribe to this core-genetic-profile argument, and looking at all the moves lately, Facebook is desperately trying to get us all back on.