Snippet: The Magazine is Shutting Down ☇
I was very excited when The Magazine launched almost exactly two years ago. It’s been a fascinating and interesting publication, but Glenn Fleishman has come to the conclusion that the time has come to wrap things up:
My labor of love the last two years has been The Magazine, first as its hired hand and then, in May 2013, as its owner. The sad truth has been that, while profitable from week one, the publication has had a declining subscription base since February 2013. It started at such a high level that we could handle a decline for a long time, but despite every effort — including our first-year anthology crowdfunded a bit under a year ago — we couldn’t replace departing subscribers with new ones fast enough. We’re a general-interest magazine that appeals to people who like technology, and that makes it very hard to market. “Pivoting” to a different editorial focus would have lost subscribers even faster.
It’s a shame, but as a consolation, there is a Kickstarter project to fund a second hardcover book. I picked up the first and throughly recommend you getting in on this version if you have some extra cash.