Snippet: Tilted to 70 Degrees ☇

Shared on June 15, 2012

Carmine Gallo of Forbes explains that even the angle of the MacBooks’ displays is a sales mechanism at Apple Stores:

…But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! It’s also why all computers and iPads in the Apple Store are loaded with apps and software and connected to the Internet. Apple wants you to see the display for yourself and to experiment with apps and web sites to experience the power and performance of the devices. Customers in an Apple Retail Store can spend all the time they want playing with the devices and using the Internet—nobody will pressure them to leave.

He also mentions how some other tech retailers create an environment that isn’t conductive to browsing, and you almost feel like it’s a guilty-until-proven-innocent accusation of shoplifting.

Snippets are posts that share a linked item with a bit of commentary.