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Snippet: Tim Cook is a Great CEO ☇

Shared on June 16, 2013

Ben Thompson:

It’s difficult, in retrospect, to explain why he was so impressive, but I find my struggles eerily similar to the struggles business historians and sociologists have in explaining what company culture is, and why it matters. Tim Cook, at least to my young, rather unjaded eyes, was Apple. He spoke to me—and to every person in the room—as if I were the only person in the world, and that he truly wanted me to understand what made Apple unique. Oh sure, the words were there—he spoke about Apple’s focus, and willingness to say “no,” and about design—but it was the way in which he said it that made you believe. For me anyway, his reality distortion field was far more powerful than Jobs’.

This is an excellent article looking at how Tim Cook, Steve Jobs, Scott Forstall, and Apple itself intertwine and in what context—he was able to really explain what I’ve been thinking for awhile, but hadn’t quite fully connected.

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