Snippet: Tim Cook Talking to Lana Del Rey Was the Most Human Moment at Apple’s Event ☇

Julia Alexander for The Verge (video on linked item):

Fans of Del Rey’s previous work will immediately recognize the familiar dreamlike, almost apathetic tones on her new tracks. Despite the pleasant performance, which took place at the Brooklyn Academy of Music in New York City, the most enchanting part happened after Del Rey stopped singing. Apple CEO Tim Cook came out to give Del Rey a hug and thank her for performing, and Del Rey confessed that she’s “always so nervous” about performing.

“No, I’m the one who’s nervous,” Cook said, laughing as he walked with Del Rey.

It’s an endearing moment, this little spontaneous burst of humanity! Apple spends so much of its time trying to connect its products to human beings — technological objects that enrich the lives and contribute to our world’s overall story — that can often lead to eye-rolls at its obvious marketing tricks. But this was a small, humbling exchange between people at the end of a successful presentation. And it reminds us that we’re all just nervous beings trying our best to make it through this world.