Snippet: Twitter’s New Bird ☇

Yesterday, Twitter redesigned and simplified their bird and made it their sole branding. While this is a smart move, I think it’s going to take awhile for everyone to get on board with their marketing materials. Also, I love the Ted Mosby-esque language to describe the motivation for the bird:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.