Snippet: WhatsApp’s Growth in the United States ☇

Shared on January 16, 2024

Alex Kantrowitz for Big Technology (via Nick Heer):

Suddenly, everyone in the U.S. seems to be using WhatsApp. The app — once seen as an international phenomenon — grew daily users in the U.S. by 9% in 2023, according to Apptopia, and is gaining steam among the iPhone crowd.

For many, it’s become the default messenger, a drama-free alternative to Apple and Android’s blue vs. green bubble wars, and a fast way to keep in touch with contacts worldwide. If the current trend holds, WhatsApp may even threaten Apple Messages as the country’s most popular messaging app, a once unthinkable prospect.

A 9% jump is notable, but it’s not that everyone is throwing out SMS/MMS/iMessage. As Heer noted, international travel may have been a catalyst as Europe loves WhatsApp. Nonetheless, if this continues, one has to ask, “Do we really want to silo even more of our messaging in Meta’s hands?”

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