Snippet: Why It’s Hard to Escape Amazon’s Long Reach ☇

Shared on January 2, 2019

Wired’s Paris Martineau and Louise Matsakis (via Nick Heer):

The company is known as the “everything store,” but in its dogged pursuit of growth, Amazon has come to dominate more than just ecommerce. It’s now the largest provider of cloud computing services and a maker of home security systems. Amazon is a fashion designer, advertising business, television and movie producer, book publisher, and the owner of a sprawling platform for crowdsourced micro-labor tasks. The company now occupies roughly as much space worldwide as 38 Pentagons. It has grown so large that Amazon’s many subsidiaries are difficult to track—so we catalogued them all for you. This is our exhaustive map of the Kingdom of Amazon.

I often think about where I buy things and Amazon has worked its way into my life even more in 2018. I still try to show Target, Meijer, Aldi, and numerous other retailers some love for the sake of diversity and playing to each of their strengths. I’m certainly not in the “down with Amazon” camp, but the list does put into sobering perspective the sheer size of the company.

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