Link: You Can Check Out Any Time You Like, But You Can Never Leave ☍

Shared on February 4, 2019

Danny Crichton for TechCrunch:

Privacy advocates will tell you that the lack of a wide boycott against Google and particularly Facebook is symptomatic of a lack of information: if people really understood what was happening with their data, they would galvanize immediately for other platforms. Indeed, this is the very foundation for the GDPR policy in Europe: users should have a choice about how their data is used, and be fully-informed on its uses in order to make the right decision for them.

I don’t believe more information would help, and I reject the mentality behind it. It’s reminiscent of the political policy expert who says that if only voters had more information — if they just understood the issue — they would change their mind about something where they are clearly in the “wrong.” It’s incredibly condescending, and obscures a far more fundamental fact about consumers: people know what they value, they understand it, and they are making an economic choice when they stick with Google or Facebook. […]

One of the lessons I have learned — perhaps the most important you can learn about consumer products — is just how much people are willing to give up for free things. They are willing to give up privacy for free email. They are willing to allow their stock broker to help others actively trade against them for a free stock brokerage account with free trading. People love free stuff, particularly when the harms are difficult to perceive.

Just as there are people who balk at $1 for a good app (or the ones who proclaim “I never pay for apps!”), free always wins, no matter the true cost.

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