Snippet: “Zombie” Apps Take Up 2/3 of iOS App Store ☇

Not surprising—I discover a lot of less-popular apps through promotions or word of mouth, or just digging in certain areas. I think this is a problem with all of Apple’s media stores:

These applications, estimated to account for around 400,000 on the App Store, have been dubbed “zombie” apps by new mobile analytics and ad firm Adeven and its Apptrace tool. Company CEO Christian Henschel said in an interview with Gigaom that he believes it’s “really tough” for smaller, independent application developers to be discovered in the current App Store structure.

Speaking of unranked things in Apple’s media stores, be sure to check out and rate our podcast, Patent Pending!